About Google Analytics Individual Qualification Exam
For those individuals who want to learn the basic as well as advanced Google Analytics concepts, there is the Google Analytics Individual Qualification exam that you can pass to prove your skills and get certified. This path covers the details of planning & principles, configuration & administration, as well as conversion & attribution. Besides that, it includes the domains related to the implementation & data collection as well as dimensions, metrics, and reports.
To sit for this test, you don’t need to fulfill any requirements or earn any other certificates. The exam is free for taking and available at Skillshop, so any students can go for it. Therefore, if you are interested in this certification path offered by Google, you can freely opt for it. By getting certified, you will be able to prove your proficiency in Analytics and understanding of the fundamentals of the digital analytics.
To get the certification, you need to pass only one test, which consists of 70 questions. All the items should be cleared within 1 hour and 30 minutes and are presented in the multiple-choice format or as a true or false option. To complete the exam, you need to give 80% or more of the correct answers, which is about 56 questions that are correctly answered. You can take the test in one of the languages available on the website, which include English, Czech, Simplified Chinese, Dutch, Hebrew, French, German, Italian, Korean, Polish, Japanese, Portuguese (Brazil), Spanish, Turkish, and Russian. The exam can be retaken as many times as you wish.
To ensure that you pass this qualification exam on the very first try, you need to prepare for it with great deliberation. Thus, Google offers two training courses to help you gain all the required knowledge and skills, which are known as Google Analytics for Beginners and Advanced Google Analytics. To take these options, you need to register via the official website by filling the registration form. After registration is completed, you will get the Google Analytics Demo Account to use during your lessons.
The domains that are covered in the exam are similar to the ones from the official training courses. Therefore, you need to have ample time to master all of them. All in all, you will need to prepare for the following subject areas:
- Introducing Google Analytics
In this section, you are required to learn about digital analytics, features of Google Analytics, and Google Analytics setup. Besides that, you should know how to set up views with filters.
- Google Analytics Interface
In this topic, your skills in navigating Google Analytics, sharing reports, and setting up dashboards & shortcuts will be evaluated. You should also have an understanding of the full reports and overview reports.
- Basic Reports
To deal with the questions from this part of the exam, you need to learn about the behavior, acquisition, and audience reports.
- Basic Campaign & Conversion Tracking
As for this domain, an individual needs to know about the usage of Goals to measure the business objectives as well as measurement of the Google Ads & Custom campaigns. Also, you need to have the skills in tracking campaigns with URL Builder.
- Data Collection & Processing
To be able to clear this objective, the potential candidates should know about the Google Analytics data collection. Besides that, they must be able to create a measurement plan as well as store data and generate reports. Moreover, their ability to apply the configuration settings and categorize into users & sessions will be evaluated as well.
- Setting Up Data Collection & Configuration
If you want to complete the questions from this area with flying colors, you need to possess the relevant skills in organizing your Analytics account and setting up the advanced filters on views. This section also includes the evaluation of your expertise in creating your own Custom Metrics and Custom Dimensions. Also, the interested students should have an understanding of the user behavior with Event Tracking and know about useful configurations.
- Advanced Analysis Tools & Techniques
This module covers the details of the segmentation of data for insight. It also includes the information of the analysis of data by channel or audience or with Custom Reports.
- Advanced Marketing Tools
The last objective introduces you to remarketing. It teaches you about the better targeting with Dynamic Remarketing.
Further Career Path
The GAIQ exam is a powerful tool in the hands of the knowledgeable individuals. Whether you are a beginner in the sector of Analytics or a seasoned professional who wants to prove the skills, you will be able to get many benefits from this opportunity. That is why this path is so popular among the IT specialists. You will be able to gain valuable knowledge of the sector as well as the skills that will help you effectively perform your role. Thus, first of all, you will be able to show the sought-after certificate to your boss to add another reason why you should be promoted. It will be proof of your level of expertise that will lead your employer to the right decision about your career. So, you will be able to become a Marketing Analyst, a SEO Analyst, a Digital Performance Analyst, a Digital Web Analytics Specialist, or a SEO Strategist. Besides that, you can land a job as a Digital Consultant, a Google Analytics Developer, or a Digital Marketing Analyst. Your income will be higher and will depend on the role you choose, the skills you have, and the tasks you can perform. Thus, you can expect your income to be from about $73,000 to $126,000 per year.