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A Retrospective on Dynamics CRM Customization and the Retired MB2-703 Exam

The Microsoft MB2-703 Exam, "Microsoft Dynamics CRM 2013 Customization and Configuration," was a certification for professionals who tailor the Dynamics CRM platform to meet specific business needs. It is crucial to understand that this exam was retired many years ago and the product version it covers, CRM 2013, is significantly outdated. This series is therefore not a direct study guide for an active exam. Instead, it serves as a foundational exploration of the core principles of CRM customization that the MB2-703 Exam once validated, principles that remain essential today.

This exam was designed to certify a consultant's or administrator's ability to configure and extend the Dynamics CRM application using its built-in, "codeless" customization tools. Passing the MB2-703 Exam demonstrated a solid understanding of how to modify the data model, design user interface forms and views, and automate business processes using workflows and business rules. It was the benchmark for the role of a "Customizer" or "Functional Consultant" in the Dynamics CRM ecosystem of that era.

While the user interface and the product names have changed dramatically, the fundamental concepts tested in the MB2-703 Exam are the very DNA of the modern Microsoft business applications platform. The skills of creating entities, defining relationships, building forms, and managing security are directly transferable to the current Microsoft Dynamics 365 and Power Platform. This series will use the MB2-703 Exam syllabus as a historical framework to teach these enduring skills.

By exploring these foundational topics, you will gain a deep understanding of the "why" behind CRM customization. This knowledge provides a powerful context for learning the modern tools and will give you a significant head start in preparing for current certifications, such as the Power Platform Functional Consultant (PL-200).

The Role of a CRM Customizer

The MB2-703 Exam was aimed at a specific and critical role within any CRM implementation: the customizer. The role of a customizer, now often called a Functional Consultant or Power Platform App Maker, is to bridge the gap between business requirements and the technical capabilities of the CRM platform. They are the experts who transform a standard, out-of-the-box application into a tailored solution that mirrors an organization's unique processes and terminology.

A customizer's primary responsibility is to work with business stakeholders to understand their needs and then use the platform's configuration tools to meet those needs. This includes modifying the data model by creating new tables (formerly entities) and columns (formerly fields) to store specific business data. They design the user interface, ensuring that forms are logical, user-friendly, and display the right information to the right people.

They also play a key role in process automation. A customizer uses tools like workflows or their modern equivalent, Power Automate, to automate repetitive tasks, enforce business processes, and ensure data consistency. They are not typically developers who write complex code; instead, their expertise lies in leveraging the full power of the platform's declarative, low-code tools.

The MB2-703 Exam was designed to validate all of these core competencies. It certified that an individual had the skills to take a business requirement and translate it into a functional and effective solution within the Dynamics CRM framework, a role that is more in demand than ever in the current low-code/no-code landscape.

Introduction to the Dynamics CRM 2013 Platform

To understand the context of the MB2-703 Exam, we need to look at the platform it was built for: Microsoft Dynamics CRM 2013. This version was a significant release that introduced a cleaner, more streamlined user interface and laid the groundwork for many of the features that exist today. It was primarily known for its three core modules: Sales, Service, and Marketing.

The platform was built around a central data model composed of core business entities like Accounts (companies), Contacts (people), Leads (potential sales), and Opportunities (active sales deals). These out-of-the-box entities provided a ready-made structure for managing customer relationships. The power of a customizer, as tested in the MB2-703 Exam, was the ability to extend this data model with custom entities to track any other type of business data.

The user experience in CRM 2013 was delivered through a web-based interface. This interface was composed of forms for viewing and editing individual records, views for displaying lists of records, and dashboards for visualizing data through charts and graphs. Another key component was the Microsoft Dynamics CRM for Outlook client, which allowed users to access and interact with their CRM data directly from within Microsoft Outlook.

The entire platform was built on the principle of solutions, which are packages that contain all the customizations made to the system. This solution framework is a critical concept for managing and deploying changes from a development environment to a production environment.

The Concept of "Codeless" Customization

A core philosophy behind the Dynamics CRM platform, and a central theme of the MB2-703 Exam, is the emphasis on "codeless" or "low-code" customization. The platform provides a rich set of graphical tools and wizards that allow a customizer to make profound changes to the application's functionality and user interface without writing a single line of traditional programming code.

This approach has several significant advantages. First, it makes the platform much more accessible. A business analyst or a power user with a deep understanding of the business process can be trained to become a customizer, without needing a computer science degree. This democratizes the development of business applications.

Second, customizations made with the built-in tools are much easier to maintain and upgrade. Because these customizations adhere to the platform's supported framework, they are less likely to break when a new version of the software is released. Custom code, on the other hand, can create complex dependencies that make the upgrade process difficult and expensive.

The MB2-703 Exam was specifically designed to test a candidate's mastery of these codeless tools. The skills it validated included creating entities and fields, designing forms and views, and building automated processes with workflows and business rules, all through the graphical user interface. This philosophy is the direct ancestor of the modern "low-code revolution" powered by the Power Platform.

Key Objectives of the MB2-703 Exam

The syllabus for the MB2-703 Exam was broken down into several key objective domains, which together formed the complete skill set of a Dynamics CRM customizer. Understanding these domains gives a clear picture of the knowledge that was required and provides a logical structure for exploring these foundational principles.

The first and largest domain was configuring the data model. This included a deep understanding of how to create and manage entities, fields, and relationships. A candidate needed to know how to design a data structure that accurately modeled a business's unique information and how to connect the different pieces of data together in a logical way.

The second major domain focused on the user interface. This involved the design of forms, views, charts, and dashboards. The goal was to create a user experience that was intuitive, efficient, and provided users with the right information at the right time. This required both technical configuration skills and a good sense of user-centered design.

The third key objective was the implementation of business logic and process automation. This covered the use of tools like workflows, dialogs, and business rules to automate tasks, guide users through processes, and enforce data quality. Finally, the exam covered the management of security and the use of the solutions framework to package and deploy customizations.

The Evolution to Dynamics 365 and the Power Platform

The world of Microsoft business applications has evolved dramatically since the era of the MB2-703 Exam. The product known as Dynamics CRM is now part of a much larger suite called Microsoft Dynamics 365. Dynamics 365 is a collection of intelligent business applications that cover everything from sales and customer service to finance and operations.

More importantly, these Dynamics 365 applications are now built on top of a shared, underlying platform called the Microsoft Power Platform. The Power Platform is a low-code platform that consists of four key services: Power Apps (for building custom applications), Power Automate (for process automation), Power BI (for business analytics), and Power Virtual Agents (for creating chatbots).

The database that was once internal to Dynamics CRM has been externalized and is now a core part of the Power Platform, known as Microsoft Dataverse. Dataverse is the sophisticated, scalable, and secure data service that underpins both Dynamics 365 and any custom applications you build with Power Apps. The customization skills from the MB2-703 Exam, like creating entities and fields, are now performed on Dataverse tables and columns. This architectural shift is the single most important evolution to understand.

The Modern Learning Path: From MB2-703 to PL-200

For anyone looking to certify their skills as a customizer or functional consultant in the modern Microsoft ecosystem, the learning path has evolved from the MB2-703 Exam to a new, role-based certification. The direct successor to the role of the CRM customizer is the "Microsoft Certified: Power Platform Functional Consultant Associate."

This certification is earned by passing the PL-200: Microsoft Power Platform Functional Consultant exam. This exam is much broader in scope than the old MB2-703 Exam. It validates a consultant's ability to work with all the components of the Power Platform. It covers not only the data modeling and UI design for model-driven apps (the successor to Dynamics CRM) but also the creation of canvas apps, the building of complex automation flows with Power Automate, and the integration with Power BI.

The PL-200 is the new foundational certification for anyone who wants to build and customize business applications on the Microsoft platform. The good news is that the core skills of data modeling, UI design, and process automation that were central to the MB2-703 Exam are still a major part of the PL-200 curriculum. Your foundational knowledge provides an excellent starting point for this modern certification journey.

Introduction to the Solution Concept

A fundamental principle of customization in Dynamics CRM, and a critical topic for the MB2-703 Exam, is that all changes should be made within a "Solution." A solution is a container that you use to package all the components that make up your customization, such as your custom entities, fields, forms, and workflows. The solution concept is the cornerstone of effective Application Lifecycle Management (ALM).

When you start customizing, you first create a new solution. As you create new components or modify existing ones, you add them to your solution. This provides a clear and organized way to track all the changes that belong to a specific project or enhancement. It prevents your customizations from being mixed up with the default system components.

There are two types of solutions, and understanding the difference was essential for the MB2-703 Exam. An "unmanaged" solution is used in a development environment. It allows you to add, remove, and modify components freely. A "managed" solution is used for deploying to a testing or production environment. A managed solution is a locked-down package that prevents further customization in the target environment, which ensures consistency and predictability.

The process of moving customizations involves exporting the solution from the development environment and then importing it into the target environment. This simple but powerful mechanism is still the standard way of deploying customizations in the modern Dynamics 365 and Power Platform world.

Configuring Entities (Now Tables)

The foundational building blocks of the Dynamics CRM data model are entities. In the modern Power Platform, these are now called "tables," but the concept is identical. An understanding of how to create and configure entities was a major part of the MB2-703 Exam. An entity is essentially a container for a specific type of data, similar to a table in a database.

The system comes with a rich set of built-in "system" entities, such as Account, Contact, Lead, and Opportunity, which cover many common business scenarios. However, almost every CRM implementation requires the creation of "custom" entities to store data that is specific to the organization's business. For example, a university might create a custom entity to track "Students" and another for "Courses."

When you create an entity, you must define its key properties. A crucial decision is the ownership model. An entity can be "user or team owned," which means that each record has a specific owner, and access to that record is controlled by the security role of that owner. Alternatively, an entity can be "organization owned," which means that access to its records is controlled at a global level. The 70-703 Exam required a candidate to be able to choose the correct ownership model for a given business requirement.

Creating and Managing Fields (Now Columns)

Once you have an entity (or table), you need to define the individual pieces of information you want to store for each record. This is done by creating fields, which are now called "columns" in the modern Power Platform. The ability to create and configure these fields was a core competency tested in the MB2-703 Exam. Each field has a specific data type that determines the kind of information it can hold.

The platform provides a rich set of data types to choose from. These include simple types like "Single Line of Text," "Whole Number," "Decimal Number," and "Date and Time." There are also more complex types, such as "Option Set" (for creating a drop-down list of pre-defined values), "Two Options" (for a yes/no choice), and "Currency."

One of the most important field types is the "Lookup." A lookup field is used to create a link from one record to another, which is how you build relationships between your entities. For example, on a "Contact" entity, the "Company Name" field is a lookup to the "Account" entity.

For each field you create, you can configure its properties. You can specify if the field is required ("Business Required"), if its contents should be searchable ("Searchable"), and you can define security settings for it. The 70-703 Exam expected a candidate to be proficient in selecting the correct data types and configuring these properties.

Understanding and Creating Relationships

Relationships are what connect your entities together to create a cohesive and logical data model. The 70-703 Exam required a deep understanding of the three types of entity relationships that can be created in Dynamics CRM. These relationships allow you to model real-world connections between your data.

The most common type of relationship is the 1:N (one-to-many) relationship. This means that one record of a parent entity can be related to many records of a child entity. For example, one "Account" can have many "Contacts." When you create a 1:N relationship, the system automatically creates a lookup field on the child entity that points back to the parent.

The inverse of a 1:N relationship is the N:1 (many-to-one) relationship. From the perspective of the "Contact" entity, it has an N:1 relationship with the "Account" entity, because many contacts can be related to the same one account.

The third type is the N:N (many-to-many) relationship. This is used when many records of one entity can be related to many records of another. For example, a single "Student" can be enrolled in many "Courses," and a single "Course" can have many "Students." The system implements this type of relationship by creating a hidden "intersect" entity in the background. The 70-703 Exam required a candidate to know when to use each of these relationship types.

Configuring Global and Local Option Sets

When you need to provide a user with a drop-down list of choices, you use a field of the "Option Set" data type. The 70-703 Exam required a candidate to understand the important distinction between a local option set and a global option set. The choice between these two has a significant impact on the maintainability and consistency of your data model.

A "local" option set is created directly on a specific field. The list of choices you define is available only for that one field on that one entity. If you later need to create another field on a different entity with the exact same list of choices, you would have to manually re-create the list. This can lead to inconsistencies and is difficult to maintain.

A "global" option set, on the other hand, is created as a separate, reusable component in your solution. You define the list of choices once. You can then create multiple different option set fields on many different entities and have them all link back to this single, central global option set.

This is a critical best practice. If you ever need to add or remove a choice from the list, you only have to do it in one place—the global option set—and the change will be automatically reflected in all the fields that use it. The 70-703 Exam expected a candidate to know that using global option sets is the preferred method for any list of choices that might be used in more than one place.

Modern Data Modeling with Dataverse

The entire process of building a data model, which was a central part of the MB2-703 Exam, is still the foundation of building a business application on the modern Microsoft platform. The key difference is that this work is now done within the context of the Power Platform and its underlying data service, Dataverse.

The concepts are identical, but the terminology and the user interface have been updated. The "entities" from the CRM 2013 era are now called "tables" in Dataverse. The "fields" are now called "columns." The process of creating custom tables, defining columns with specific data types, and creating 1:N, N:1, and N:N relationships is exactly the same conceptually.

The user interface for performing these tasks is now the Power Apps maker portal. This is a modern, web-based design studio that provides a more visual and intuitive experience for building the data model compared to the older CRM 2013 interface. Instead of navigating through the old "Settings" area, a modern customizer will work within the "Tables" section of their solution in the Power Apps portal.

A professional with the foundational data modeling skills from the MB2-703 Exam would find the transition to the modern Dataverse tools very easy. The core principles of designing a relational data model have not changed, and this knowledge is directly transferable.

Customizing Forms

Once the data model is built, the next crucial step is to design the user interface that people will use to interact with that data. A major part of the MB2-703 Exam was focused on the customization of forms. A form is the screen that a user sees when they open a record, such as a specific account or contact. The form editor is a powerful drag-and-drop tool that allows a customizer to control the layout and content of these screens.

The form editor allows you to add, remove, and rearrange the fields that are displayed. The goal is to create a form that is logical, uncluttered, and presents the most important information to the user in an easily digestible way. You can organize the fields into different sections and tabs to group related information. For example, a contact form might have a "Summary" tab with the key information and a separate "Details" tab with less frequently needed data.

Beyond just fields, you can add other powerful components to a form. A "sub-grid" is a view of related records. For example, on an account form, you can add a sub-grid to show a list of all the contacts who work at that company. You can also add components like spacers to control the layout, and web resources to embed custom HTML or JavaScript.

The 70-703 Exam required a candidate to be proficient in using the form editor to design user-friendly and functional forms that meet specific business requirements. This skill is a blend of technical configuration and good user experience (UX) design.

Understanding Different Form Types

The Dynamics CRM 2013 platform, which was the focus of the MB2-703 Exam, introduced several different types of forms, each designed for a specific purpose. A customizer needed to understand the role of each form type and how to customize them. The primary form that users interacted with was the "Main" form. This is the full-featured form that a user sees when they open a record to view or edit all its details.

To streamline the process of creating new records, CRM 2013 introduced "Quick Create" forms. A Quick Create form is a simplified version of the main form that contains only the most essential fields needed to create a new record. These forms could be accessed from a central "Create" button in the navigation bar, allowing a user to quickly add a new contact or account without having to leave the screen they were currently working on.

The platform also had dedicated "Mobile" forms. These were specially designed, lightweight forms that were optimized for the smaller screens of smartphones and tablets. The mobile client would automatically use these forms to provide a better user experience for people accessing CRM on the go.

A customizer needed to know how to tailor each of these form types. While the Main form would contain all the fields, the Quick Create and Mobile forms would be trimmed down to include only the most critical information, improving efficiency and usability for those specific contexts. This was a key UI design concept for the MB2-703 Exam.

Creating and Customizing Views

While forms are used to view a single record, "views" are used to display lists of records. The ability to create and customize views was another critical UI skill tested in the MB2-703 Exam. A view is essentially a predefined query that displays a set of records from a specific entity in a tabular, spreadsheet-like format.

The system comes with a set of default "system views" for each entity, such as "My Active Accounts" or "All Active Contacts." A customizer can modify these system views or create entirely new ones to meet the specific needs of their users. The view editor allows you to control every aspect of the view. You can select which columns (fields) should be displayed and in what order.

You can also define the default sorting for the view. For example, you could have a view of opportunities that is sorted by the estimated close date. Most importantly, you can define the filter criteria for the view. The filter criteria determine which records will be included in the list. For example, the "My Active Accounts" view is filtered to show only account records where the status is "Active" and the owner is the current user.

In addition to system views, individual users can create their own "personal views" for their own use. The 70-703 Exam required a candidate to be an expert in using the view editor to create these essential list displays.

Building Charts and Dashboards

Visualizing data is a key part of any CRM system, as it allows users and managers to quickly understand trends and performance. The 70-703 Exam required a candidate to know how to create charts and assemble them into dashboards. Charts in Dynamics CRM are directly linked to views; a chart is a graphical representation of the data in a specific view.

The chart designer provides a simple, wizard-like interface for creating various types of charts, such as bar charts, pie charts, and line graphs. When you create a chart, you first select the view that will provide the data. You then choose the fields that will be used for the chart's axes and for the series. For example, you could create a pie chart based on the "Open Opportunities" view that shows the count of opportunities by sales stage.

Once you have created one or more charts, you can combine them into a dashboard. A dashboard is a collection of different components that provides an at-a-glance overview of key business metrics. The dashboard editor uses a drag-and-drop interface that allows you to add your charts, views (lists), and other components onto a layout grid.

Users can have their own personal dashboards, and an administrator can create "system dashboards" that are available to everyone. The 70-703 Exam expected a candidate to be able to create these simple but powerful business intelligence components to provide valuable insights to their users.

Customizing the Site Map and Command Bar

The overall navigation of the Dynamics CRM application is controlled by the Site Map. The 70-703 Exam required a foundational understanding of how to customize this Site Map to tailor the user's navigation experience. The Site Map is an XML file that defines the main areas, groups, and sub-areas that appear in the application's navigation bar.

A customizer could use a built-in editor or a third-party tool to modify the Site Map XML. This allowed them to change the display names of the different areas, reorder the navigation links, or, most commonly, add new links to custom entities. When you create a new custom entity, it does not automatically appear in the navigation; you must edit the Site Map to add an entry for it.

Another key part of the UI is the command bar (which was called the "ribbon" in the CRM 2013 era). The command bar contains all the buttons that a user can click, such as "New," "Save," "Delete," and "Deactivate." While deep customization of the command bar required advanced development skills, a customizer was expected to understand its purpose.

Simple changes to the command bar, such as hiding or showing a built-in button, could be done with third-party tools. The 70-703 Exam expected a candidate to know what the Site Map and command bar were and to be able to perform basic customizations to the Site Map to control the application's navigation structure.

Modern UI Design with the Power Apps Model-Driven App Designer

The process of designing the user interface, which was a core part of the MB2-703 Exam, is still a central skill for a modern functional consultant. However, the tools and the overall approach have been significantly improved in the Power Platform. Today, all of these UI components are brought together in what is called a "model-driven app."

Instead of customizing the default CRM application, a modern app maker now builds a purpose-built, role-based app for a specific set of users. The entire process is managed in a single, unified design tool: the Power Apps Model-Driven App Designer.

Within this designer, you perform all the same tasks as before. You select the tables (entities) that should be part of the app. For each table, you select the specific forms, views, charts, and dashboards that you want to include. You then use a visual Site Map editor to design the navigation for your app, dragging and dropping the tables into the desired structure.

This app-centric model is much more flexible and powerful. It allows you to create multiple, targeted apps for different user groups from the same underlying set of data and components. A professional with the foundational UI design skills from the MB2-703 Exam would find the modern app designer to be a much more intuitive and efficient tool for achieving the same goals.

Automating Processes with Workflows

A key role of a CRM customizer, and a major topic for the MB2-703 Exam, is the automation of business processes. The primary tool for this in Dynamics CRM 2013 was the workflow engine. Workflows are used to automate background processes and to ensure that consistent business procedures are followed without requiring manual user intervention.

A workflow is composed of a trigger and a series of steps. The trigger defines when the workflow should run. Common triggers include the creation of a new record, a change in the value of a specific field, a change in the record's status, or the deletion of a record. For example, you could have a workflow that triggers whenever a new "Lead" record is created.

The steps of the workflow define the actions that should be performed. The workflow engine provides a set of pre-defined actions, such as creating a new record (e.g., creating a follow-up task), updating the current record, sending an email, or changing the status of the record. You can also add conditional logic ("if-then-else" statements) and wait conditions to your workflows.

By default, the workflows covered in the MB2-703 Exam were asynchronous, meaning they ran in the background a short time after the trigger event occurred. This was ideal for non-time-sensitive tasks like sending a confirmation email or scheduling a follow-up activity.

Real-time Logic with Synchronous Workflows

While asynchronous workflows were suitable for many scenarios, some business requirements demand immediate execution of logic. The MB2-703 Exam required a candidate to understand the difference between asynchronous and synchronous workflows. A synchronous workflow, also known as a "real-time" workflow, executes immediately as part of the same database transaction as the trigger event.

This immediate execution is crucial for tasks related to data validation or for actions that must be completed before the user is allowed to save the record. For example, you could create a synchronous workflow that triggers before a sales opportunity is saved. This workflow could check if certain required fields are filled out and, if not, it could cancel the save operation and display an error message to the user.

Synchronous workflows provided a way for customizers to enforce business logic in real-time without writing any client-side code. However, they had to be used with caution. Because they run as part of the user's transaction, a long-running synchronous workflow could make the user interface feel slow and unresponsive.

The 70-703 Exam expected a candidate to be able to identify scenarios where a synchronous workflow was the appropriate tool and to understand the performance implications of its use compared to an asynchronous workflow.

Implementing Client-Side Logic with Business Rules

In addition to server-side automation with workflows, the MB2-703 Exam covered a powerful feature for implementing client-side logic: Business Rules. Business Rules were introduced in Dynamics CRM 2013 to provide a way for customizers to create dynamic form behaviors without having to write any JavaScript code. They offer a simple, declarative interface for defining "if-then" logic that runs directly in the user's web browser.

A Business Rule consists of a condition and one or more actions. The condition checks the value of one or more fields on the form. For example, a condition could be "If the 'Country' field equals 'USA'." The actions define what should happen on the form if the condition is true.

The available actions in a Business Rule are powerful for controlling the user interface. You can show or hide fields, enable or disable fields (make them read-only), set a field's value, set a field as business required, or display an error message. For example, you could use a Business Rule to show the "State" field only when the "Country" is "USA."

Business Rules provided a "no-code" solution for many common client-side scripting scenarios, making it much easier for non-developers to create intelligent and responsive forms. The 70-703 Exam required a candidate to be proficient in creating and managing these essential UI logic components.

Introduction to Dialogs for Guided Processes

Another process automation feature that was part of the CRM 2013 platform and the MB2-703 Exam curriculum was the "Dialog." It is important to note that this feature has since been deprecated and is no longer available in modern versions. However, understanding its purpose provides useful context for the evolution of process automation in the platform.

A Dialog was a tool that allowed a customizer to create a wizard-like, interactive, and guided process for users. It presented the user with a series of pages or screens, prompting them for information at each step. This was useful for standardizing complex data entry tasks, such as a customer service agent following a troubleshooting script or a sales person qualifying a new lead.

A Dialog was composed of a series of "Prompt and Response" steps, where you could ask the user questions and provide them with fields to enter their answers. You could use conditional logic to branch the conversation down different paths based on the user's responses. The Dialog could also perform actions in the background, such as creating or updating records based on the information gathered.

While Dialogs have been replaced by more modern tools like Business Process Flows and Power Automate, they represented an early attempt at providing guided task automation. A candidate for the MB2-703 Exam was expected to have a foundational knowledge of this feature.

Modern Automation with Power Automate

The world of process automation has been completely transformed since the era of the MB2-703 Exam. The classic workflow and dialog features have been largely superseded by a much more powerful and versatile cloud service called Power Automate. A modern functional consultant must be an expert in this tool, which is a core component of the Power Platform.

Power Automate is a service that allows you to create automated workflows, or "flows," between hundreds of different applications and services, not just Dynamics 365. It uses a simple, visual, web-based designer that allows you to define a trigger and a sequence of actions. For example, you could create a flow that triggers when a new opportunity is created in Dynamics 365.

The actions in a Power Automate flow can be incredibly rich. The flow could then create an entry in a SharePoint list, send a notification to a Microsoft Teams channel, post a message on X (formerly Twitter), and call a third-party API, all in a single automated process. This ability to connect to a vast ecosystem of both Microsoft and non-Microsoft services is the key advantage of Power Automate.

For a professional coming from the world of the MB2-703 Exam, Power Automate is the direct, modern successor to the classic workflow engine. It provides all the same capabilities for automating processes within the CRM but extends them to the entire cloud. It is a central topic in the modern PL-200 certification.

Client-Side Scripting with JScript

While the "codeless" tools like Business Rules can handle many common scenarios, there will always be requirements for more complex client-side logic that they cannot address. The 70-703 Exam acknowledged this and required a conceptual understanding of the role of client-side scripting. In the Dynamics CRM 2013 platform, this was done using JavaScript, which the documentation often referred to as JScript.

A pro-developer could write JavaScript code and attach it to form events, such as the "OnLoad" event (when the form loads), the "OnSave" event (when the user saves the record), or the "OnChange" event of a specific field. This code could then be used to perform complex validation, interact with external web services via AJAX, or dynamically manipulate the form's user interface in ways that were not possible with Business Rules.

For example, a developer could write a script that, when a user enters a postal code, makes a call to an external service to look up the corresponding city and state and then automatically populates those fields on the form. This level of dynamic interaction provides a much richer user experience.

While the 70-703 Exam was aimed at customizers, not developers, a candidate was expected to know what client-side scripting was, when it was necessary, and how it was incorporated into a form. This is still true today, as JavaScript remains the primary tool for advanced client-side customization in model-driven Power Apps.

The Dynamics CRM Security Model

A deep understanding of the security model is one of the most important skills for a CRM customizer, and it was a critical topic for the MB2-703 Exam. The Dynamics CRM security model is role-based and provides a highly granular way to control what data a user can see and what actions they can perform. The model is built on a hierarchy of components that work together to enforce security.

The top level of the hierarchy is the Business Unit. A business unit typically represents a department or a geographical division within an organization. Users are placed into a single business unit. This structure is the foundation for partitioning the data.

The core of the security model is the Security Role. A security role is a collection of privileges that defines what a user can do. Privileges are defined for each entity and are broken down by action: Create, Read, Write, Delete, Append, Append To, and Assign. For each privilege, you also set an access level, which determines the scope (e.g., only the user's own records, records within their business unit, or all records in the organization).

Users are then assigned one or more security roles. A user's total set of permissions is the combination of all the privileges from all the roles they are assigned. The 70-703 Exam required a candidate to be able to create and configure these security roles to meet complex business access requirements.

Configuring Field-Level Security

While the standard security model controls access to entire records (entities), sometimes you need to secure a specific, sensitive field within a record. The 70-703 Exam covered a feature designed for this purpose: Field-Level Security. This feature allows you to restrict access to certain fields to only a specific set of authorized users, even if those users have permission to see the rest of the record.

This is commonly used for fields that contain personally identifiable information (PII) or other confidential data, such as a contact's social security number, a customer's credit card number, or an employee's salary. With field-level security, you can configure the form so that most users see that the field is masked or completely hidden, while members of a privileged group, like HR or finance, can see and edit the information.

The configuration involves two main steps. First, you must enable field-level security on the specific field itself in the entity customization. Second, you must create a "Field Security Profile." In this profile, you select the secured fields and define the permissions (Read, Create, Update) that the members of this profile will have.

Finally, you add specific users or teams to the Field Security Profile. A candidate for the MB2-703 Exam was expected to know how to use this feature to add an extra layer of security for sensitive data elements within their application.

Managing Solutions for Application Lifecycle Management (ALM)

The solution framework is the cornerstone of Application Lifecycle Management (ALM) in the Dynamics platform, and its proper use was a key competency for the MB2-703 Exam. As discussed earlier, a solution is a package that contains all your customizations. A disciplined use of solutions is what enables you to move your work from a development environment to a testing environment, and finally to production, in a controlled and repeatable way.

A best practice is to create a "publisher" for your organization. A publisher is a record that contains a unique prefix (e.g., "abc_"). When you create a new solution and associate it with your publisher, every new component you create within that solution, such as a new entity or field, will automatically be prefixed with your publisher's prefix. This helps to avoid naming conflicts with the default system components.

When you are ready to move your customizations, you export your unmanaged solution from the development environment. You can then import this solution into a test environment to begin your quality assurance process. After testing is complete, you will typically export the solution from your development environment again, but this time as a "managed" solution.

This managed solution is what you will import into your production environment. A managed solution locks down the components, preventing them from being modified directly in production. This ensures that your production environment remains consistent with your development and test environments, which is a critical principle of good ALM. The 70-703 Exam required a deep understanding of this entire lifecycle.

A Strategic Review of MB2-703 Exam Concepts

As we conclude this deep dive into the foundational topics of the retired MB2-703 Exam, it is valuable to perform a strategic review of the core skills it represented. The exam was designed to build a well-rounded customizer, proficient in the four key pillars of application configuration: data modeling, user interface design, process automation, and security.

The data modeling skills, focused on creating entities, fields, and relationships, are the absolute foundation. The ability to design a logical and scalable data structure is a timeless skill that is as relevant in the modern Dataverse as it was in CRM 2013.

The user interface design skills, focused on building intuitive forms, useful views, and insightful dashboards, are what make the application usable and valuable to the end-users. These UX design principles are universal.

The process automation skills, learned through the classic workflow engine and business rules, provided the understanding of how to make a business application "smart." This knowledge is the perfect starting point for mastering the much more powerful Power Automate service. Finally, the security skills are non-negotiable for protecting a company's most valuable asset: its customer data.

The Power Platform Functional Consultant (PL-200)

With the foundational concepts of the MB2-703 Exam now understood, the clear and direct learning path for a modern professional is the "Microsoft Certified: Power Platform Functional Consultant Associate" certification. This is the official, role-based successor to the skills of a Dynamics CRM customizer. It is earned by passing the PL-200 exam.

The PL-200 exam is significantly broader than the old MB2-703 Exam. It certifies a consultant's ability to work across the entire Microsoft Power Platform. The exam covers the configuration of the common data service, Dataverse, which is the exact same skill as data modeling in CRM. It covers the creation of model-driven Power Apps, which is the direct successor to customizing the Dynamics CRM user interface.

However, the PL-200 also requires skills in other areas of the Power Platform. A candidate must know how to create "canvas" Power Apps, which are apps with a pixel-perfect, user-defined interface. They must be proficient in building automation flows with Power Automate. They must know how to create reports and dashboards with Power BI. And they must have a foundational knowledge of Power Virtual Agents for building chatbots.

This certification represents the modern, holistic skill set of a business application builder on the Microsoft cloud.

Key Differences: CRM 2013 vs. the Power Platform

To successfully transition from the world of the MB2-703 Exam to the PL-200, it is helpful to summarize the key differences. The most significant shift is the move from a single, monolithic application (Dynamics CRM) to a decoupled, component-based platform (the Power Platform).

In the CRM 2013 world, all the customization tools were embedded within the CRM application itself. The experience was siloed. Today, the core data service (Dataverse), the application builder (Power Apps), and the automation engine (Power Automate) are all separate but deeply integrated services.

This platform-based approach is much more flexible. You can now use Dataverse and Power Apps to build a completely custom, standalone business application that has nothing to do with the traditional CRM workloads. The user interface for customization has also been completely modernized into a unified, web-based "maker portal" that is far more intuitive than the old CRM 2013 settings area.

Finally, the scope of automation has exploded. The old workflow engine was limited to actions within CRM. Power Automate, the new engine, has hundreds of connectors that allow you to automate processes across your entire digital estate, from Microsoft 365 to third-party services.

Conclusion

You have built a powerful foundation by exploring the enduring principles of CRM customization through the historical lens of the MB2-703 Exam. Your final step is to translate this knowledge into a current and highly valuable certification. The definitive resource for this is the Microsoft Learn platform.

Microsoft Learn provides a complete, free, and self-paced learning path for the PL-200: Microsoft Power Platform Functional Consultant exam. This learning path is a collection of interactive modules that will guide you through every objective of the modern exam. The modules will build directly upon your existing knowledge, showing you how to perform the familiar tasks of data modeling and UI design in the new Power Apps maker portal.

Crucially, the learning path will also teach you the new skills required for the PL-200 exam, such as building canvas Power Apps and creating flows in Power Automate. The best way to study is to follow this path while practicing every concept in a Power Platform trial or developer environment.

Your journey through the topics of the MB2-703 Exam has given you a significant advantage. You already understand the core concepts. Now, you just need to learn the modern tools. This focused learning approach will put you on a direct and efficient path to becoming a certified Power Platform Functional Consultant.


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