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Microsoft MB-220 Practice Test Questions, Microsoft MB-220 Exam Dumps

Passing the IT Certification Exams can be Tough, but with the right exam prep materials, that can be solved. ExamLabs providers 100% Real and updated Microsoft Dynamics 365 MB-220 exam dumps, practice test questions and answers which can make you equipped with the right knowledge required to pass the exams. Our Microsoft MB-220 exam dumps, practice test questions and answers, are reviewed constantly by IT Experts to Ensure their Validity and help you pass without putting in hundreds and hours of studying.

The MB-220: Microsoft Dynamics 365 Marketing exam validates the skills and competence of the applicants in configuring marketing applications, creating & managing marketing pages, managing lists & segments, as well as creating & managing marketing emails, among others. It is one of two tests that lead to earning the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification. The intended audience for this exam is Dynamics 365 Marketing Functional Consultants. These specialists have the ability to implement solutions, which attract, transform leads, and create brand awareness while delivering marketing insights and standardizing omnichannel messaging. The test doesn’t have any prerequisites, but the individuals should possess an understanding of the marketing principles and roles of marketing applications as they relate to Microsoft 365 and Dynamics 365 applications. It is also recommended that they have a comprehension of industry terminologies, best practices, common initiatives, priorities, methodologies, and standards.

Exam Details

The Microsoft MB-220 test contains 40-60 questions of different types and is available in English. The individuals can register for and schedule the exam through Pearson VUE. Its fee is $165. Those students who do not achieve the passing score of 700 points will be required to retake the test. To do this, they have to pay a new fee and wait for at least 24 hours.

Microsoft offers the official training course to help the applicants prepare for the MB-220 exam. This course focuses on the marketing application configuration that is required for business growth. It also covers the domains of segmentation, lead management, marketing forms and pages, and email marketing messages. The candidates can find more information about this training option on the vendor’s website. In addition, they can consider using other preparation tools, such as free online learning paths, practice tests, and exam dumps.

Exam Topics

To get started with exam preparation, the individuals can review the subject areas of Microsoft MB-220. Just download the blueprint and explore it. The highlights of the domains that are covered in this certification test are the following:

Setting Marketing Apps: The first part measures the competence of the applicants in:

  • Configuring organization settings: It covers the proficiency in configuring portal integration, domain authentication, landing page settings, social media, webinar providers, data protection instruments, data sources for synchronization, and administration settings.
  • Configuring marketing settings: It focuses on configuring matching strategies, opt-in settings, marketing email settings, email deduplication settings, required alternatives for publishing journeys, lead score settings, as well as managing assets and content settings.
  • Managing insights: It includes analyzing contact insights, lead insights, segment insights, customer journey insights, email insights, marketing page insights, lead scoring model insights, website insights, redirect Uniform Resource Locator insights, and website insights.

Working with Lists and Segments: As for this section, the test takers need to show their expertise in the following:

  • Creating and managing segments: It focuses on determining a segment type, developing market segments, segments from the external sources with the customer insights, and segments with Natural Language Query. It also includes the competence in setting dynamic segments with the Designer.
  • Creating and manage subscription centers and lists: It covers your proficiency in determining usage scenarios for subscription lists and adding subscription lists to a form.

Creating and Managing Marketing Pages and Forms: The next subject area assesses the skills of the examinees in:

  • Creating marketing forms: It covers creating landing pages & forms, marketing forms with templates, as well as determining form prerequisites & limitations.
  • Creating and managing marketing pages: It requires the individuals’ experience in creating marketing pages and adding content to marketing pages. It is also important to have proficiency in integrating marketing pages with marketing emails as well as reviewing, validating, and publishing marketing pages.

Managing Contacts, Accounts, and Leads: This topic evaluates the competence of the professionals in the following:

  • Creating and working with leads: It includes one’s expertise in creating leads & synchronizing leads from LinkedIn.
  • Creating and working with contacts and accounts: It focuses on managing activities and creating & managing contacts and accounts.

Creating and Working with Marketing Emails: This module measures the students’ skills in:

  • Creating email messages: It includes creating email messages utilizing templates and defining mandatory fields for emails.
  • Working with email messages: It covers defining message prerequisites and managing Subscription Center as well as validating and publishing messages.

Working with Customer Journeys: As for the next domain, the specialists should possess the knowledge of the following processes:

  • Creating customer journeys: It focuses on implementing actions, targets, and flow control for the customers’ journeys as well as creating the customers’ journeys by utilizing templates.
  • Publishing and managing customer journeys: It covers the learners’ skills in setting required alternatives for publishing the journeys and checking the customer’s journey for errors.

Managing Webinars and Events: This part requires that the individuals demonstrate their competence in:

  • Creating and setting webinars and events: It includes the examinees’ proficiency in creating event teams, configuring speakers, venues, and sessions, setting event website, and webinar options, among others.
  • Managing webinars and events: It covers creating event invitations, social media posts & banners, registering & checking in attendees, as well as managing speakers, attendees, waitlists, registration, sponsors, logistics, accommodations, and vendors.

Setting Dynamics 365 Customer Voice: The last section rates the expertise of the candidates in the following:

  • Creating surveys: It includes the skills in creating theme & uploading images, determining survey respondent types, question types, and submission options.
  • Previewing, testing, and publishing surveys: It covers one’s competence in adding surveys to emails, webpages, and customer journeys.
  • Managing survey responses: It focuses on analyzing survey responses and reviewing the summary of survey results.

Career Opportunities

The professionals who pass Microsoft MB-220 along with the related exam will get the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certificate. With this certification, they can build careers in sales, marketing, and customer support, among others. Some of the job roles that these individuals can take up include a CRM Consultant, a CRM Analyst, a Sales Operations Analyst, an Information Consultant, and a CRM Administrator. The average salary outlook for these positions is $68,634 per annum.

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